Bizzy's Launch List — Start your business or startup in 15 days
Bizzy's Launch List is a guided 15-day journey for people who want to start a business or startup in the United States. It's built around the U.S. Small Business Administration's 10 Steps to Start a Business and pairs each day's work with AI tools (Claude, ChatGPT, Gemini, Perplexity, Copilot) used as a co-pilot.
The 15-day journey
- Days 1-3 — Market discovery: Why you're building, who your customers are, what competitors look like.
- Days 4-5 — Business strategy: Value proposition, MVP design, and startup costs. Maps to SBA Step 2: Write your business plan and Step 3: Fund your business.
- Days 6-9 — Legal & formation: Choosing a business structure, naming, registration, EIN. Maps to SBA Step 5 through Step 8.
- Days 10-11 — Operations & compliance: Licenses, permits, business banking. Maps to SBA Step 9 and Step 10.
- Days 12-13 — Marketing & outreach: Channels, messaging, and getting your first customers.
- Days 14-15 — Go to market: Launch and what comes next.
Key concepts taught
Business structures. A sole proprietorship is the default — no filing, no fee, but no liability protection. An LLC requires a state filing (typically $50-$500) and keeps personal assets separate from business assets. S-Corp election is a tax election available to LLCs and corporations once net profit clears roughly $60,000 per year. C-Corps are mainly for venture-capital-backed businesses.
EIN. Apply for an Employer Identification Number directly at irs.gov — it's free and takes about 5 minutes. Never pay a third-party service for this.
MVP / lean startup. Before committing to a lease or a loan, build the cheapest possible version of your business that real customers can pay for. Run a farmer's-market pop-up before signing a restaurant lease. Take a few founding clients before incorporating. Pre-sell on Kickstarter before manufacturing inventory. The lean methodology comes from Eric Ries (HBR) and Steve Blank (Stanford GSB).
Human-centered design. Pioneered by IDEO and taught at Stanford's d.school, this approach starts from the person who'd pay you rather than from the product you want to build. Three lenses: desirability (do people want it?), feasibility (can you build it?), viability (can it sustain itself financially?).
Generative AI for founders. Modern AI tools (Claude, ChatGPT, Gemini, Perplexity, Copilot) can compress weeks of solo founder work into days: drafting business plans, summarizing competitor reviews, generating temporary brand assets, translating IRS pages into plain English. The caveat: AI models can sound confident while being wrong on specific rules (tax thresholds, state filing fees, license requirements) — always verify against primary sources like sba.gov and irs.gov.
Authoritative sources